The streaming giant also says it will open similar experiences in Europe and Asia ahead of the show's season two debut.
Are New Yorkers ready to play some red light, green light?
Netflix says that it will open “Squid Game: The Experience” in New York City in October, letting people experience the thrill and stress of the popular series firsthand.
The live experience will be based at the Manhattan Mall, and feature “Front Man” having participants test their skills and strategies in challenges inspired by the series (and yes, that includes red light, green light).
As with the original live Squid Game experience in Los Angeles last year, “Squid Game: The Trials,” the New York experience will also include a night market with Korean-inspired food, snacks, and cocktails. The New York experience will also include a “Squid Mart,” with collectibles, merchandise, and photo ops.
Squid Game: The Experience will be open Thursdays-Mondays starting Oct. 11, with tickets for individuals and groups going for sale here beginning Aug. 21.
Netflix says that it also plans to open other Squid Game experiences in Europe and Asia later this year, all timed to the season two debut of the popular series. Season two of Squid Game will debut after Christmas, with a third season also in the works. Netflix is also bringing back the reality competition series Squid Game: The Challenge.
And the live experience also comes as Netflix is set to significantly expand its live experiences business by opening two permanent Netflix Houses in Pennsylvania and Texas next year. Each Netflix House will include live experiences (like the ones it has launched based on Squid Game, Bridgerton, Stranger Things etc.), food, a store, photo-ops, and other features.